Jimmy Donaldson, also known as Mr. Beast, has been caught in a pit of hate for the past month along with Logan Paul and Olajide Williams (KSI). The new brand Lunchly was first released on Sept. 16, 2024, with three different versions of itself. Lunchly includes “The Pizza,” “The Nachos” or the “Turkey Stack’ems”, along with a Feastables chocolate bar and a Prime energy drink to go with every Lunchly box. The three members Paul, Williams and Donaldson have repeatedly claimed that the Lunchly brand is far better than the nostalgic brand, Lunchables. It is said that Lunchly provides healthier lunches than Lunchables, the main reason being that the cheese that is used is real cheese. On an “X” tweet, Donaldson said, “Lunchables sell hundreds of millions of units and countless people eat it. Our goal is to give people a better-for-you alternative to it.” The statement about Lunchly being healthier has brought online arguments involving popular YouTubers.
Astro Peréz ‘28 said, “I think it’s just like a copyright to Lunchables and they should get sued, it’s different because it’s famous people.” Lunchly is close to the brand Lunchables, and the way they are putting Lunchables down in their advertisements makes it a whole lot worse. Peréz said, “I don’t think the Lunchly brand has potential.”
Daniel Robert Middleton, a Popular Minecraft YouTuber known as DanTDM tweeted, “This is selling crap to kids who don’t know better than to trust the people who are selling it to them. Do better.” Most of the replies to this tweet were agreeing with Dan because if you look further into Lunchly’s brand, you’ll start to notice it is just some misleading marketing. The Prime Energy drink is what throws most people off since Prime Energy is not something kids should be drinking with their lunch. Another complaint would be about the audience Lunchly is targeting. Lunchly is targeting younger audiences, and as DanTDM said, “younger kids do not know better.” The Lunchly brand is very similar to the brand “Lunchables”, they both smell the same, with no difference to the taste. The three members Mr.Beast, KSI and Logan Paul did not take this criticism as responsibly as they should have.
KSI saw DanTDM’s tweet and decided to come back at Dan in a hateful manner. KSI made a tweet coming at Dan for his merch, saying Dan’s merch was “crap”. DanTDM didn’t make any more tweets after this, but KSI wanted this unnecessary drama to continue. KSI then proceeded to make a video regarding the situation, still dragging on the drama. Logan Paul later got involved with a video that has now been deleted, reacting to KSI’s video about the drama.
Danya Escolero ‘28 said, “KSI did not handle the situation maturely at all.” A big chunk of the internet is siding with DanTDM about this situation as most would say KSI is acting immaturely especially if he’s trying to promote his lunch brand. Escolero said, “I fear DanTDM is in the right.”
Mr.Beast, KSI and Logan Paul are most likely not making any changes to their brand anytime soon, even with the large amounts of criticism they are receiving. The situation is hilarious to some, especially since the ones selling this brand are grown adults. Even if some argue that Lunchly is good, it doesn’t mean it is healthy. It is important to know what food you are buying yourself, especially little kids who do not know any better than to trust what is being served to them.
